The choice of song to complete our A2 music video to has been the topic of debate for a while now. After many discussions I think we as a group have finally come to an agreement that 'The Kinks- All Day and All of the Night' is the song we've chosen.
Mine and Georgia's reasons for wanting to do this song is firstly that this song does not have an official music video due to the age of it (1964), unlike more modern songs such as One Direction- Kiss You, that we used for our preliminary task. We see this as a positive, as we feel that creating a music video to a song that already has an existing and perhaps popular music video isn't a wise choice, as you would forever be comparing your own work to the original. Personally this is how I felt during the filming and editing of our preliminary task.
By us choosing this much older song with no official music video, it allows us to develop a media piece that is original and cannot be compared to something already recognised by a mass audience. Also in terms of editing; we believe that this song allows us to apply a range of useful editing techniques to suit the genre and the decade that the song was made. Such as giving it a vintage polaroid effect or heavy colour grading etc. We understand that this song's genre and style is a drastic change from our preliminary task, but we feel confident in our choice in order for it to be a successful one and do the song justice.
Sunday, 29 September 2013
Friday, 27 September 2013
A2 group confirmed!
Currently it seems I will be working with the same group as I did in AS and the A2 preliminary piece. The group consists of Georgia Tooby, Oliver Law, Jem Akpinar and myself. We achieved good grades and worked well as a team last year. Additionally to this; our preliminary music video and blog task was successful and a very promising start to the A2 course.
After the preliminary tasks were complete (Before we broke up for summer), our class took part in a 'Mini Oscars' awards ceremony to celebrate everyone's initial success to the start of the A2 course. Various awards were given such as: Best album cover/ insert, lip syncing, magazine advertisement, best editing, best overall video and more etc. Our group, that created a music video to One Direction- Kiss You, won the Best lip syncing (Voted by teacher) and best overall video (Voted by fellow students) awards. The photo below displays our awards from the 'Mini Oscars'.
After a group discussion this week, we came to the conclusion that we should continue our work together from AS, developing our skills into A2 and hopefully produce an outstanding media piece!
After the preliminary tasks were complete (Before we broke up for summer), our class took part in a 'Mini Oscars' awards ceremony to celebrate everyone's initial success to the start of the A2 course. Various awards were given such as: Best album cover/ insert, lip syncing, magazine advertisement, best editing, best overall video and more etc. Our group, that created a music video to One Direction- Kiss You, won the Best lip syncing (Voted by teacher) and best overall video (Voted by fellow students) awards. The photo below displays our awards from the 'Mini Oscars'.
After a group discussion this week, we came to the conclusion that we should continue our work together from AS, developing our skills into A2 and hopefully produce an outstanding media piece!
Tuesday, 24 September 2013
Stardum (Source- Mediaknowall.com)
Richard Dyer's star theory applied to Pop Stars:
'Pop Performers' and 'Pop Stars' are not necessarily the same thing in Media terms. Whereas a Pop Performer is known for performing pop music, a Pop Star however has something more than just 'musical talent' as they have an individual identity or persona that complements their musicianship.
Pop Performers can quickly become known more as Pop Stars of higher status, through easy promotion by the artist's management. This can be done simply by getting them within headline stories in celebrity magazines or newspapers, having them attend premiers/ parties with lots of media coverage and having a famous boyfriend/ girlfriend etc. Media attention and promotion is imperative to promote an artist to a higher status.
However, a pop star with true lasting appeal and brand awareness to the target market (their audience) will more than likely last much longer in the 'limelight' and performing for a longer period of time. Pop stars that either lack musical talent or media attention will eventually disappear from the public eye as they are not classed as true Pop Stars.
- Stars as Constructs:
Richard Dyers Star Theory suggests that ‘stars are constructs’. They undergo a transformation process, whereby they get remodelled into what is expected from the music industry. They are simply artificial images constructed by their management teams… A facade that conceals their true identity. Do we see the real person, or are we seeing clones of the music industry?
- Industry and Audience:
As previously stated, pop star management teams and record companies nurture and construct their artists. This is done in a way that they feel is what people want in order to make money out of their audiences. Manufacturing them in this way creates popularity; and popularity means more money.
- Ideology and Culture:
Stars mainly share the same views, attitudes and shared cultural values in order to gain audience interest. They promote a certain ideology which in turn helps give them their star persona.
- Character & Personality:
Stars begin as 'real people'; but this theory suggests that once the stars have gone under construction to become pop stars by their management teams and record companies they then become 'representations of real people'. Stars can leave a lasting impression on their audience, that they are exactly what everyone is supposed, and should be like. 'They may support hegemony by conforming to it (thin/beautiful) or providing difference (fat/still lovable)'- Hegemony- Antonio Gramsci.
Take Lady Gaga for example; perhaps the most flamboyant Pop Star in History. Being the most popular Twitter user- having a recorded 40,239,970 followers (13/10/2013), she certainly doesn't lack fame and the fans. She is consistently appearing within the Media as an influential Icon of the music Industry. The question however, is all this down to her own personal style and individuality or is it all an act by the order of her management and record companies?
'Pop Performers' and 'Pop Stars' are not necessarily the same thing in Media terms. Whereas a Pop Performer is known for performing pop music, a Pop Star however has something more than just 'musical talent' as they have an individual identity or persona that complements their musicianship. Pop Performers can quickly become known more as Pop Stars of higher status, through easy promotion by the artist's management. This can be done simply by getting them within headline stories in celebrity magazines or newspapers, having them attend premiers/ parties with lots of media coverage and having a famous boyfriend/ girlfriend etc. Media attention and promotion is imperative to promote an artist to a higher status.
However, a pop star with true lasting appeal and brand awareness to the target market (their audience) will more than likely last much longer in the 'limelight' and performing for a longer period of time. Pop stars that either lack musical talent or media attention will eventually disappear from the public eye as they are not classed as true Pop Stars.
- Stars as Constructs:
Richard Dyers Star Theory suggests that ‘stars are constructs’. They undergo a transformation process, whereby they get remodelled into what is expected from the music industry. They are simply artificial images constructed by their management teams… A facade that conceals their true identity. Do we see the real person, or are we seeing clones of the music industry?
- Industry and Audience:
As previously stated, pop star management teams and record companies nurture and construct their artists. This is done in a way that they feel is what people want in order to make money out of their audiences. Manufacturing them in this way creates popularity; and popularity means more money.
- Ideology and Culture:
Stars mainly share the same views, attitudes and shared cultural values in order to gain audience interest. They promote a certain ideology which in turn helps give them their star persona.
- Character & Personality:
Stars begin as 'real people'; but this theory suggests that once the stars have gone under construction to become pop stars by their management teams and record companies they then become 'representations of real people'. Stars can leave a lasting impression on their audience, that they are exactly what everyone is supposed, and should be like. 'They may support hegemony by conforming to it (thin/beautiful) or providing difference (fat/still lovable)'- Hegemony- Antonio Gramsci.
Take Lady Gaga for example; perhaps the most flamboyant Pop Star in History. Being the most popular Twitter user- having a recorded 40,239,970 followers (13/10/2013), she certainly doesn't lack fame and the fans. She is consistently appearing within the Media as an influential Icon of the music Industry. The question however, is all this down to her own personal style and individuality or is it all an act by the order of her management and record companies?
Friday, 20 September 2013
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