Practice Piece filming finished!

We have now completed our filming and edited it together with the music. It has now been transferred to a DVD disk and placed into our CD case. Here is our finished preliminary work:

CD front/back cover, insert and magazine advertisement work finished!

We have made our final adjustments and changes to all the CD front/ back cover, insert and magazine work. We then printed them off and put them inside the CD case. Here is our finished work:

CD Front Cover
We decided to go with a black and white theme throughout and red on 'Kiss you' to emphasise the single name. Both the band name on the front cover and spine are in bold to stand out as it acts as the logo of our band, making it instantly recognisable to the consumer. The band name is also in an enlarged font to demonstrate a hierarchy of importance. Our band members are all shown together on the front cover, as typical 'pop' bands do this to promote the band members themselves as a marketing technique, and just to stand out. By following this we were sticking to the genre conventions.

CD Back Cover
We went for a reverse style whereby a photo was taken in front of us for the front cover and vise- versa for the back cover. We decided to present levels within the image to stick with the genre conventions of 'pop'; this is for both the front and back cover. Itunes logo, a barcode and record company/labels are all used on the back for it to be at a industry standard.

CD Insert

As our band is a boy band we wanted to incorporate some fun, colourful images into the CD insert rather than them all being in a black and white them like our CD front and back cover. The image of myself and Jem jumping off the bench below include lyrics across both pages but aren't shown on the blog.

By using the same image for the magazine cover as we used for the CD front cover it standardises them making it recognisable to the consumer and creates familiarity between all our work. From a business point of view it is likely t increase sales if the customer has a greater awareness of the band. We made sure there was a sizing hierarchy for the magazine in term of text size to demonstrate order of importance. Like the front cover, we included record labels, Itunes logo as well as a QR code and review stars to make it professional and to industry standard.

Magazine advert work

Today we  will begin to design a magazine advertisement for One Direction. In order to have a consistency within our work it is important for us to create synergy and uniformity between our album CD and magazine advertisement. This is because when the marketing all looks the same it makes the band more recognisable. The consumer will become more familiar with the design style and will more likely remember them in any future marketing. This will potentially increase sales as people will be more pursuaded to purchase a CD that they're more familiar with. For us to achieve this, it is important that our magazine ad consists off:
- The same colours
- Same font (eg. Brand name & Band name)
- Band members or same image
- Record label
- Release date
Ensuring all the above stay the same, it creates a sense of familiarity to the consumer.

We also need to ensure that there is a 'sizing hierarchy' with the text. Meaning that the text needs to be larger in order of greater importance and vise versa. Eg. the band name should ideally be the largest to promote the band, then the song name and release date etc; following on down the hierarchy.

This is just our practise work.