Today we will begin to design a magazine advertisement for One Direction. In order to have a consistency within our work it is important for us to create synergy and uniformity between our album CD and magazine advertisement. This is because when the marketing all looks the same it makes the band more recognisable. The consumer will become more familiar with the design style and will more likely remember them in any future marketing. This will potentially increase sales as people will be more pursuaded to purchase a CD that they're more familiar with. For us to achieve this, it is important that our magazine ad consists off:
- The same colours
- Same font (eg. Brand name & Band name)
- Band members or same image
- Record label
- Release date
Ensuring all the above stay the same, it creates a sense of familiarity to the consumer.
We also need to ensure that there is a 'sizing hierarchy' with the text. Meaning that the text needs to be larger in order of greater importance and vise versa. Eg. the band name should ideally be the largest to promote the band, then the song name and release date etc; following on down the hierarchy.
This is just our practise work.
No comments:
Post a Comment