Textual Analysis: The Kinks- 'Lola' Single Cover (Ancillary)

Typography:
The typography of the band and song name are both the same font size and style; however they both contradict each other in colour in order to establish a clear difference between the band name and song title. Comparing this to some other of The Kinks single/ album covers, there are clear alterations made with the font styles in each. This represents their 'indie' band image, within pop culture in the 1960's. No band logo is apparent in this single cover, which is something we would like to incorporate within our own single cover, to create synergy.


Synergy:
Synergy is created to a certain extent in the graphology (Images) of The Kinks single covers as they all consist of all band members featuring as the center of attention within the image. However, as previously stated the font and style of the text in the band name and title changed frequently from CD covers and magazine advertisements etc (Demonstrated within the 'Day's' single cover). The Kinks band logo had also changed throughout their career (although one isn't included here, two additional examples are shown), to be more fitting to the the style of their music/ albums at that time.

Theme:
Image and record label shown in black and white, representing an old fashioned theme, and linking to an alternative/ rock band genre (dark in it's style). The band name and song title are the only things presented in colour, to contradict the black and white background and show links to an additional pop genre.

Design:
All band members are stood in line facing the opposite direction to the camera. Creates an element of mystery as to what they're looking at, contributing to the mise en scene. Additionally to this, they all appear to be wearing suits, suggesting that this was a popular style for men in the 1960's, linking again to the pop genre. We intend to be wearing suits within our media production, to resemble a similar style and genre to The Kinks in the 1960's. The design of the cover itself appears to have a screwed paper texture, again contributing to it's old fashioned style.

Industry features/ logos:
Record label PYE is included. Taking into account that technology was limited within the 1960's and not as developed as present day; therefore online marketing techniques have not been included. This single cover is very basic in terms of industry features compared to artists/ bands in this era, as digital marketing didn't exist. As we intend to incorporate a modern twist into our ancillary products, we intend to include some of the following into our single cover:
-QR code
-Website link
-ITunes logo
-Spotify logo
-Online Review (NME)

Sizing Hierarchy:
The sizing hierarchy defines clear importance within a single cover. In this case the band members are the center of attention, covering majority of the cover to create band recognition. As this is a multi-modal text, the font size is the second largest item to appear on the cover to link the band members to the name of the band. This is in order to create band identification, contributing to it's marketing.