Saturday, 30 November 2013

3rd Textual Analysis: Words of Love- The Beatles

My 3rd textual analysis is an annotation based analysis to the music video 'Words of Love- The Beatles

The song 'Words of Love' was originally made by Buddy Holly and released on 20th of June, 1957 under Coral Records. The Beatles then did their own cover version a few years later on their album 'Beatles for Sale', released on 4th of December, 1964.

The music video of 'Words of Love' is actually a brand new video in honor of the release of the new Beatles' collection 'On air- Live at the BBC Volume 2', under Apple Corporation ltd, in November 2013. The video includes old shots of The Beatles on television and performing. Additionally, cartoon animations have been incorporated into the video; to demonstrate that this is a modern take on a popular song from the 1960's. Links between the past and present in this music video are shown frequently.

As this is a modern version of an older song, I think it would be good to use this music video for inspiration as our style model. This is because we intend to incorporate a modern twist onto the song 'All Day and All of the Night' by The Kinks, when it comes to filming our music video.


Annotation's had to be edited through Windows Live Movie Maker as the video was removed on YouTube due to copyright laws. The video has therefore been uploaded to a video sharing site similar to YouTube, that is Vimeo.com.

Please pause the music video to allow time to read the annotations.

Callum Hind A2 Media A Level Textual Analysis from Callum Hind on Vimeo.


 Additional points:

-Throughout the music video, the boarder is shaped like an old fashioned television, demonstrating initial references to the 1960's era.
- At times, the relationship between music and visuals appear to be illustrative as some actions are performed in synchronization with the music such as The Beatles dancing in line and the policeman dancing. However, most of the shots show a contradicting relationship between music and visuals as they're not performance based, and so are not edited specifically in time to the music.
- The relationship between lyrics and visuals again can be illustrative at times, as lyrics such as 'love' can occasionally relate to the visuals on screen (love hearts of smoke). It was interesting to see that no lip syncing was incorporated into the music video, meaning that there was no amplifying relation between lyrics and visuals. This demonstrated to me that lip syncing isn't necessarily essential for a music video to be effective and in turn, successful.
- No specific story-line or narrative was shown as it was solely made up of random shots of The Beatles previous experiences.

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